Raised and surrounded since birth by her mother’s house couture and Provence, it came naturally that Françoise René created her own ready-to-wear brand, BLEU D’AZUR, in 1992.

BLEU D’AZUR: A brand and an inimitable signature line inspired by the vibrant colors of the South of France and the glamorous French Riviera style.
Known for its cuts and colored prints, this unique French apparel company has been well-received from the fashion industry and women world-wide.

There is nothing more alluring to a woman than complimenting her taste and style with a fresh and unique product enhancing a woman’s beauty in and out.

For BLEU D’AZUR, 'Elégance à la Française' doesn’t impose, but is.

Today, the family company welcomes its third generation introducing Céline, who brings her vision, talent, and experience from the west coast of the United States to ensure that the BLEU D’AZUR woman is forever glamorous, sensual, and chic.

For the latest collection catalogue, click here